One of the many projects set up of "micro-seasons," included in the program of change Salsomaggiore, relates to the theme of "City of the boys and girls."
We believe that an urban environment fit for children is perfect for everyone's life, large and small, public or tourists.
addition to the liveability, however, Salty could play an important card and bet on the wings as a young economic recovery. The starting point is that a child visiting a city is always accompanied by their parents, automatically multiplying the number of admissions.
To accommodate this particular target as best our region has considerable strengths such as the Baths (Tabiano in particular, for its characteristics), a very green and pleasant urban environment, an area rich in nature, a good kitchen.
E 'But we must expand the actions in this direction and to characterize Salty as a true "City of Children", perhaps by concentrating activities in two to three months (in specific issues related to the seasons).
Extend pedestrian areas is the first step, but at the same time specific events should be prepared to meet the needs of children and the whole family.
The city's parks and recreation centers could host workshops daily, and should also increase the availability and quality of equipment in the playground. The entertainment during the hours a day, should be constant, making sauce in a city of fairy tale, full of references to characters loved by children. Traders may offer windows decorated for the theme, restaurateurs and hoteliers would do their part with special menus, rich in references to worlds of fantasy, fairy tales and stories. On weekends you could concentrate the most intense moments, with children's theater, film screenings, themed role-playing games live, and so on.
In their day, the children would be able to make important spa, then enjoy the fairytale town (including visits to nearby castles and natural parks), while the parents there would be no opportunity to visit the area ( wineries and local produce) or to relax with the proposals of the spas. Although sport can play an important part in this model city, with tournaments and games of various disciplines and guided bike rides to discover our beautiful landscape.
Besides the specific activities aimed at children could also develop initiatives dedicated to the industry, with training sessions (teachers, educators, cultural) or in-depth technical sciences (psychology, pediatric medicine, etc.)..
A mix of environment, entertainment, spa, health club, play: a main theme sauce can change the face for 2-3 months a year, becoming a single point in Italy in the reception of boys and girls. A dream city, a city of fairy tale, where all economic operators work together following a common goal.
The coordinating role of the project can be done by the Agency for Tourism (quoted in Salsomaggiore Change program) to merge the activities of all stakeholders, employers' associations to people, play the important work of marketing .
It 'featuring Salsa with innovative ideas that can start the recovery, both cultural and economic impact of our city, finding new ways of working (bringing together the forces) and a critical mass around new projects.
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