A Salsomaggiore the theme of culture can not be detached from the tourism sector. Each proposed initiative in the city is also a source of entertainment for guests, enriching the offer for tourists and residents.
It 'important to divide the events into two groups: major events or festivals and initiatives to attract people and stay (18Eventi, meeting in Salsomaggiore, Festival Beat, Beatles Festival, Festival of the Environment, etc.) and children entertainment (theme nights, small concerts, etc.), dedicated to making your stay more pleasant in the city and to provide opportunities for cultural and entertainment for citizens and tourists. For the first
require significant resources, to be shared fairly and based on careful planning. With the scarcity of municipal budgets, suffering from cuts made in strong government, will not be easy to deploy all efforts (which could be realized and expand with the funds allocated to Miss Italy, no longer exist), but should nevertheless be put in working groups to plan events based on available resources. It 'should draw up an annual calendar on which to apply for funding to regions and provinces, as well as private individuals, so the supply of structural events of sauces.
In this context, is fully compatible with the programming of the New Theatre, which must continue to offer good quality and quantity of shows by including more action in the summer (with outdoor evening).
Small events, however, characterize the daily life of the city and are also important to offer moments of fun and entertainment to tourists (see chapter on the Economy and Development).
The involvement of local associations is essential to expand the cultural offerings and affect so not too heavy on the public purse. With careful planning it is possible to create an annual calendar that smear the various events all year long, trying to cover all days of the week with more and different proposals.
For outdoor activities is important to give a connotation to the "places" of the city, dividing areas in the sectors in which to propose the content, even under the zoning plan acoustics. For example, can be identified spaces for theater, dance, literature, music, for tasting, cinema, using the location already present in the various areas of the city (Piazza Berzieri Park Corazza, Gazebo, streets, squares and angles of districts). The connotation of different areas may identify different targets, depending on the offering or planned in microstagioni issues for different age requirements / target. The events must not be "messy" but they can follow a thread tied to local marketing that the city offers, going to make it even more attractive type of residence (example: theater and concerts for children in the period devoted to children, the events issues of environment, body and health in the period devoted to the welfare, etc...)
weekends sauce should go back to being alive and constantly attract visitors from across the province, offering interesting initiatives to match the beautiful environment and urban development. Following the model of European cities is important to have constant entertainment in the places of the city, offering a good time and always unique to all guests. No longer enough to the name of Salsomaggiore (and shops open on Sundays) to attract new visitors, even sporadic, is instead characterized in the right way by exploiting the great potential that the city owns. Termites can also do their part through the "Wellness in the Piazza" and letting people know the properties of water and its benefits in demonstrations and public events (combining massage, wellness products, etc.).
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